Adoption rates of smartphones have opened the door for marketers, blurring the line between mobile and online marketing. According to an article from Advertising Age, consumers are moving away from using their mobile devices as just a means of communication. Instead this new wave of consumers are looking for phones with more features and increasing utility.

Approximately 68 Million people are mobile internet users. To put this number into perspective, 25% of mobile device users are mobile internet users, representing a fair percentage of the mobile market.

So how can online marketers benefit?
1) This group of smartphone users represents a large targetable market, with potential growth. Advertisers should utilize this market early so that they will not be struggling to catch up later on.
2) Think outside the box and develop creative advertising and placement. Phones are being used for everything from being a means to purchase an item to a substitute for a credit card. Create advertising and placements that really pop or have a wow factor.
3) Advertisers have the opportunity to reach customers wherever they are including at point-of-purchase. Keep your product or advertising salient so you stay top of mind.