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Entries from January 2009

Performance Based Advertising is King

January 26th, 2009 · No Comments · Industry News

Move over brand advertising, there’s a new boss in town- performance based advertising. According to a report entitled “Nothing but Net” by JP Morgan, performance based advertising has grown faster than projected over the past 5 years leaving brand advertising, and old favorites such as online video and social networks in the dust.

The report projects [...]

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Direct Agents Tip of the Week: How to be an Online Marketing Expert!

January 16th, 2009 · No Comments · Uncategorized

Throughout my years as an account manager and eventual manager of the marketing and PR department, I’ve been eager to learn as much about the online industry as possible. I first came to Direct Agents with a limited knowledge- having just graduated from NYU and never had  any courses on the subject of online advertising [...]

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