Entries from January 2009
Move over brand advertising, there’s a new boss in town- performance based advertising. According to a report entitled “Nothing but Net” by JP Morgan, performance based advertising has grown faster than projected over the past 5 years leaving brand advertising, and old favorites such as online video and social networks in the dust.
The report projects [...]
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Tags:brand advertising·JP Morgan·Nothing But Net·Performance Based Advertising·performance marketing
Throughout my years as an account manager and eventual manager of the marketing and PR department, I’ve been eager to learn as much about the online industry as possible. I first came to Direct Agents with a limited knowledge- having just graduated from NYU and never had any courses on the subject of online advertising [...]
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Tags:ad tech·advertising age·affiliate summit·blogs·directagents·entrepeneur·inc·mediapost·omma·online advertising·revenue